Personal Evaluation for a Marketing Major Business 420 BUSN

Tell us why you decided to go into your chosen field of study, and how your education reinforced your desire to be in sales marketing. How do these factors translate into benefits for us should we hire you?

I have always been intrigued by what motivates people want to purchase things. My first experience in selling and advertising was when I was ten years . In elementary school we always had an annual cookie dough fundraiser. As an incentive to sell the most goods, the winner would take home a special prize and be recognized for his or her hard work. I knew when I saw the prize that I was going to be the student who raised the most money. I loved every minute of selling and working towards a specific goal. I grew up around my father’s company, which has grown into a multistate corporation over the past thirty-five years. My true interest and passion is to work and interact with other individuals while accomplishing goals and sales motives.

I began my education at Harvard as an education major. Soon after I started my core classes I realized that I belonged in a different major. I knew I wanted to be in business; however, I was not sure what part of business I wanted to concentrate on. After my first introduction to marketing class I knew that I was ready to declare a concentration in marketing. I am specifically interested in advertising, and looking closely into the incentives that drive people to make purchases. Strategic theories of consumer behavior interest me and make me want to learn more about it. One specific assignment that has always stood out to me was in Consumer Behavior, we had to innovate any product and advertise to our target market. For me, this came naturally and I enjoyed this project and group effort of teamwork. My group members asked me for guidance and assistance on their portions of the project. Presenting in front of my peers and taking that leadership role made me feel extremely accomplished and proud. Promoting a product that I believed in came natural for me. I took pleasure in the opportunity to work with others and achieve our group goal of the project.

Tech has shown me how to achieve my goals personally, academically, and ethically. The College Of Business has provided a strong foundation to expand upon. I have had the opportunity to interact with colleagues in my major, as well as others in a different concentration, and become a part of groups such as the marketing club. The College of Business at Tech has taught me knowledge about the fundamentals of business and how to apply that knowledge ethically in the business world. I would not possess the knowledge and understanding of business marketing that I do if it were not for the time that I have dedicated to my education.

I am very anxious to begin my career in marketing. Marketing is not something I have to work at, it comes naturally to me. I enjoy working with other people and accomplishing goals. Tech has prepared me with the skills I posses to begin my career in the business world. I want to excel in my career and enjoy the opportunity to do something that I am truly passionate about.

Festervan, A.