The product concept of "Omelette in a cup" shares many of the same attributes of other instant meals, such as Ramen Noodles. These instant noodles are expected to exceed 154 billion packs by the year 2017.
With similar characteristics, Omelette in a cup will produce a profit because of environmental factors such as minimal cooking time, wide variety of taste and flavor profiles, and low cost of products.
Other factors such as the globalization of food, progressively busier lifestyles, lesser meal cooking time at home and an increasing number of working women also add to the favorability of our product in the market. (Global Industry Analysts, Inc., (GIA))
The top five countries who consume the most eggs, including China, Japan, adds up to 2.9 million tones (Euromonitor International). On an international level we would promote to these markets of consumers.
Omelette in a cup would also bode well with consumers if it promoted nutritional statistics. According to market research done by Canadean Ltd convenience in preparation and portability remain especially important selling chips in the breakfast foods market.