Marketing Globalization and Manufacturing Outside of the USA

A. For this assignment, you will need to list everything you were wearing on the first day of class (or, if you were not in class, the day you read this assignment). Next to each item, indicate the country the item was manufactured. Include all items, such as sunglass and jewelry. For items for which the country is not specified (like jewelry), determine where it was manufactured by doing a little research.

B. Once you have listed the items and their country of origin, indicate the percentage of items manufactured in the U.S. Also, list the top three countries of origin.

C. Lastly, write a short paragraph (3-4 sentences) about your observations.

A. the items and their country of origin:
1. Shoes -Nike-  Indonesia 2. Socks  -Nike- China 3. Jeans - Levi Strauss - USA 4. Belt- 5. Boxers - Jockey- 6. Undershirt - Jockey- 7. Shirt - Perlis - Bangladesh 8. Phone- Apple- China 9. Cologne- 

B. Once you have listed the items and their country of origin--
indicate the percentage of items manufactured in the U.S: 1/9

1. top three countries of origin.2. top three countries of origin.3. top three countries of origin.

C. Lastly, write a short paragraph (3-4 sentences) about your observations.

The United States was once the manufacturing giant of the world but almost all of my daily apparel is made outside the United States, despite having domestic headquarters.

I think the United States should make sure to protect its intellectual property from foreign knock off brands if we are going to compete globally.

The manufacturing conditions of China allow companies to create a lot of products for a cheaper price, which encourages businesses to manufacture products in China.


Most customers care more about the price of a product than where their product was manufactured, including myself.

Assignment 6: ASSOCIATIVE AND PREDICTIVE ANALYSES

1. Determine if there is a relationship between whether or not the respondent watches local TV news and whether or not a respondent subscribes to City Magazine. If there is a relationship, how do you interpret it?

There is a significant relationship between whether or not the respondent watches local TV news and whether or not a respondent subscribes to City Magazine. All of the respondents who are subscribed to City Magazine (100%) watch the local TV news (100%). Of those who do not have a subscription to City Magazine 79.9% watch local news and 20.1% do not watch local TV news.




2. Determine if there is a relationship between the gender of the respondent and whether or not they subscribe to City Magazine. If there is a relationship, how do you interpret it?

There is no significant relationship between the gender of the respondent and whether or not they subscribe to City Magazine because the number is greater than .05.

3. Determine if there is a relationship between gender of the respondent and whether or not the respondent listens to the radio, watches local TV news, and reads the newspaper. How do you interpret the three tests?

There is no significant relationship between gender of the respondent and whether or not the respondent listens to the radio because the number is greater than .05.There is no significant relationship between gender of the respondent and whether or not the respondent watches local TV news because the number is greater than .05.There is no significant relationship between gender of the respondent and whether or not the respondent and reads the newspaper because the number is greater than .05.

4. Is there a relationship among residents’ preferences for waterfront view, location, a formal wait staff, unusual desserts, a large variety of entrees, unusual entrees, simple décor, elegant décor, a string quartet, and a jazz combo? If there are any relationships, how do you interpret them?

There is a moderate negative relationship among those who:
Prefer drive less than 30 minutes and prefer waterfront view (-.805)
Prefer formal wait staff wearing tuxedos and prefer waterfront view (-7.88)
Prefer large variety of entrees and prefer waterfront view (-.795)
Prefer unusual entrees and prefer waterfront view (-.782)
Prefer elegant décor and prefer waterfront view (-.792)
Prefer string quartet and prefer waterfront view (-.792)
Prefer jazz combo and prefer string quartet (-.620)
Prefer simple décor and prefer driving less than 30 minutes (-.793)

There is a moderate positive relationship among those who:
Prefer formal wait staff wearing tuxedos and prefer drive less than 30 minutes (.799)
Prefer unusual desserts and prefer drive less than 30 minutes (.768)
Prefer large variety of entrees and drive less than 30 minutes (.806)
Prefer unusual entrees and drive less than 30 minutes (.765)
Prefer simple décor and prefer waterfront view (.780)
Prefer jazz combo and prefer waterfront view (.645)
Prefer string quartet and prefer drive less than 30 minutes (.788)
Prefer large variety of entrees and prefer string quartet (.747)

There is a strong positive relationship among those who:
Prefer unusual desserts and prefer formal wait staff wearing tuxedos (.891)
Prefer large variety of entrees and prefer formal wait staff wearing tuxedos (.845)
Prefer unusual entrees and prefer formal wait staff wearing tuxedos (.878)
Prefer elegant décor and prefer formal wait staff wearing tuxedos (.909)
Prefer string quartet and prefer formal wait staff wearing tuxedos (.816)
Prefer elegant décor and prefer drive less than 30 minutes (.819)
Prefer unusual desserts and prefer large variety of entrees (.823)
Prefer unusual entrees and Prefer unusual desserts (.868)
Prefer elegant décor and Prefer unusual desserts (.874)
Prefer string quartet and Prefer unusual desserts (.841)
Prefer unusual entrees and prefer large variety of entrees (.831)
Prefer elegant décor and prefer large variety of entrees (.830)
Prefer unusual entrees and prefer elegant décor (.869)
Prefer string quartet and prefer unusual entrees (.832)
Prefer string quartet and prefer elegant décor (.843)

There is a strong negative relationship among those who:
Prefer simple décor and prefer formal wait staff wearing tuxedos (-.876)
Prefer simple décor and prefer unusual desserts (-.891)
Prefer simple décor and prefer large varieties of entrees (-.815)
Prefer simple décor and prefer unusual entrees (-.889)
Prefer simple décor and prefer elegant décor (-.884)
Prefer simple décor and prefer string quartet (-.843)

There is a weak negative relationship among those who:
Prefer drive less than 30 minutes and prefer jazz combo (-.532)
Prefer formal wait staff wearing tuxedos and prefer jazz combo (-.554)
Prefer unusual desserts and prefer jazz combo (-.567)
Prefer large variety of entrees and prefer jazz combo (-.497)
Prefer unusual entrees and prefer jazz combo (-.545)
Prefer simple décor and prefer jazz combo (-.573)
Prefer elegant décor and prefer jazz combo (-.549)


5. Can you predict the how much residents would expect to pay for an average evening meal entrée based on the amount of money the person normally spends per month in restaurants? If so, what is the 95% confidence level for how much residents would expect to pay for an average evening meal entrée if they normally spend $100 per month in restaurants?

The model fits because the number is significant which means you can predict how much residents would expect to pay for an average evening meal entrée based on the amount of money the person normally spends per month in restaurants.With a 95% confidence level 77.1% of the variance in how much residents would expect to pay for an average evening meal entrée is explained by the amount of money the person normally spends per month in restaurants.
Y=a+bx. No a. Y=bx. Y=.110(100). Y=11.
11 +_ 1.96(4.71).
11+1.96(4.71) = 20.2316. upper=$20.23
11- 1.96(4.71) = 1.7684. lower=$1.78
With a 95% confidence level residents would expect to pay between $1.78 and $20.23 for an average evening meal entrée if they normally spend $100 per month in restaurants.

6. Can you predict the how much residents would expect to pay for an average evening meal entrée based on how likely the person is to want to patronize the new, upscale restaurant? If so, what is the 95% confidence level for how much residents would expect to pay for an average evening meal entrée if they were very unlikely to want to patronize the new restaurant? What is the 95% confidence level for how much residents would expect to pay for an average evening meal entrée if they were very likely to want to patronize the new restaurant?

The model fits because the number is significant which means you can predict how much resident would expect to pay for an average evening meal entrée based on how likely the person is to want to patronize the new, upscale restaurant.With a 95% confidence level 70.2% of the variance for how much residents would expect to pay for an average evening meal entrée is explained by if they were very unlikely to want to patronize the new restaurant.With a 95% confidence level 70.2% of the variance for how much residents would expect to pay for an average evening meal entrée is explained by if they were very likely to want to patronize the new restaurant.
Y=a+bx.
Y=-7.641+7.966(1). Y=0.325. 0.325 +_ 1.96 ($5.37).
0.325 +1.96 ($5.37)=10.8502.
0.325-1.96 ($5.37)=-10.2002.
($10.20, $10.85)

Y=-7.641+7.966(5). Y=32.189. 32.189. +_ 1.96 ($5.37).
32.189+ 1.96 ($5.37)=42.7142.
32.189-1.96 ($5.37)=21.6638.
($21.66, $42.71)

With a 95% confidence level residents would expect to pay between $10.20 and $10.85 for an average evening meal entrée if they were very unlikely to want to patronize the new restaurant.With a 95% confidence level residents would expect to pay between $21.66 and $42.71 for an average evening meal entrée if they were very likely to want to patronize the new restaurant.

STEEP Marketing Analysis - Social and Technological Tobacco Profitting

Social

Low socioeconomic status and differential health outcomes due to smoking. In the world's Tobacco Industry, their steady external environment allows the top companies such as British American Tobacco to pursue similar strategies and revenues remain steady for the top companies. Advertising and promotion is a vital part of the tobacco industry's business effort, ethical dilemmas not so much. The companies know that smoking satisfies an important psycho-social needs. Controls on smoking in public and work places also undermine tobacco's social acceptability which causes consumption to decrease among the “new smokers” and “old smokers.” 

Maintaining the social acceptability of smoking in Europe which is threatened by anti-smoking strategies designed to polarize smokers and non-smokers has not caused the social stigma that it has in the USA. The companies fight to “protect and support smokers in a reasonable, responsible and consistent way” (WHO). How soon will it be before the government starts to interfere  in other health areas of our lives with other “bad” foods like McDonalds or caffeine. The social environment has been found to be harsher also due to, what the industry refers to as “extremists” and referred to by others as the World Health Organization.

Despite social stigmatisms in USA, the industry swells in developing countries and other asian nations such as Japan and China. Despite regulation to not market addictive and lethal products to children, a moral compass followed globally, society cannot tell its government which companies they are allowed to have private meetings with and this forms the social code that governments allow their people to live by, In the UK, Imperial Tobacco, British American Tobacco Philip Morris International and Japan Tobacco International met with the UK government this year resisting package standardization and has proven effective for the time being (ASA).

Social activists, identify as a Tobacco Free Initiative (TFI), and the WHO focuses on smoking and the health effects of smoking among young people and also offers hotlines for old users who wish to quit. The information provided by the WHO's website is cloaked in pseudo-objectivity with multiple logical fallacies most notability that correlating information among smokers and “risky” behavior does not demonstate a causation despite listing a number of risky activities. Other countries are much unlike the USA socially- which is no surprise- but in a major factor despite the US's global social reputation is that society has been influenced by the big-budgeted “Turth” campaigns which have reduced usage in key states. Prohibiting their access to tobacco could potentially cause serious social unrest, and would certainly feed a black market (Barros).



Tobacco use as a risk factor for six of the eight leading causes of death in the world:

 Hatched areas indicate proportions of deaths related to tobacco use and are coloured according to the column of the respective cause of death.*Other tobacco-caused diseases: mouth and oropharyngeal cancers, oesophageal cancer, stomach cancer, liver cancer, other cancers, cardiovascular diseases other than ischaemic heart disease and cerebrovascular disease, diabetes mellitus, and digestive diseases.Source:World Health Organization (1)

Technological

Due to advancement in technology making cigarettes is now fully automated by robotic-machines, from processing the tobacco to cutting cigarette paper and filters. Packaging is also automated, cigarettes are filled into respective brand packs, wrap in protective film and placed in cartons. This has been a rare instance of technology helping the industry.
Advancement in medical science like the 1988 report of the US Surgeon General identified cigarette smoking as nicotine addiction (WHO). The itnernet and television offer access to information and incentives to users to not start smoking, help for those who wish to quit, and access to unbiased and unfiltered information. For example, online the ASA defines five forces of misleading advertising which they hope to fight in 2013: Free Trials, Misleading pricing, Daily deals, Misleading testimonials, Misleading health claims. It is clear the tobacco industry continues to fall into at least two.


Electronic cigarettes also known as 'E-cigarettes' also are a technological break-through that are causing more quitters but decreasing profits only marginally as the top 4 companies continue to report positive annual sales records and forecasts. The selling of counterfeit products- by using technology- has caused a “unique” look and higher-priced and more technologically advanced product branding strategies. 
British American Tobacco has also developed and promoted new cultivation methods that to replenish soil by using organic substance for better fertility structure as well as having environmental benefit. It is a risk factor for six of the eight leading causes of death, including heart disease and several cancers and lung diseases (WHO, 209). Despite the companies having advanced manufacturing and packaging technologies the simplicity of just producing tobacco has underdeveloped countries such as Malawi and countries like Bulgaria relying on tobacco farming as a main export crop.


Evaluating the effectiveness of the marketing to the social and technological aspects of the tobacco industry defies conventional approaches to evaluation. There is no possibility of a control group, especially because the tobacco industry operates globally. Normal tools to monitor consumer marketing, such as usage and attitude surveys, or “marketing communication awareness monitors” are of any help (Blass, Kurup). Stakeholder marketing is too subtle and covert to be effective as demonstrated in the meetings of the four large companies and the UK's parliament. In addition, for an industry who “deals in selling death” their ethical grey area has shown time and time again to be maliciously focused on profits alone. 



Recently, on April 17, 2013 a Cancer Research UK Press Release revealed Japan Tobacco International (JTI)  breached terms laid out in the Advertising Standards Authority (ASA) with regards to claims of a growing black market and packaging of their products. Under embargo from the ASA, JTI made multiple misleading and highly publicized claims of profit loss and increased tobacco smuggling despite still reporting profits and research very blatantly demonstrating otherwise (WSJ Online ). 


The Wall Street Journal Online article “Japan Tobacco Expects Record Full-Year Profit” published April 25 of this year, the ability to convert the yen into various currencies has helped give one of the three largest companies in this industry in terms of sales volume a big boost which has been technologically difficult to do on a global scale until now.

Demand / Demand trends –Industry Trends

The product concept of "Omelette in a cup" shares many of the same attributes of other instant meals, such as Ramen Noodles. These instant noodles are expected to exceed 154 billion packs by the year 2017.

With similar characteristics, Omelette in a cup will produce a profit because of environmental factors such as minimal cooking time, wide variety of taste and flavor profiles, and low cost of products. 

Other factors such as the globalization of food, progressively busier lifestyles, lesser meal cooking time at home and an increasing number of working women also add to the favorability of our product in the market. (Global Industry Analysts, Inc., (GIA))

The top five countries who consume the most eggs, including China, Japan, adds up to 2.9 million tones (Euromonitor International). On an international level we would promote to these markets of consumers.

Omelette in a cup would also bode well with consumers if it promoted nutritional statistics. According to market research done by Canadean Ltd convenience in preparation and portability remain especially important selling chips in the breakfast foods market.




Additional Resources:
http://www.marketresearch.com/Food-Beverage-c84/Food-c167/Breakfast-Foods-c480/