Assignment 6: ASSOCIATIVE AND PREDICTIVE ANALYSES

1. Determine if there is a relationship between whether or not the respondent watches local TV news and whether or not a respondent subscribes to City Magazine. If there is a relationship, how do you interpret it?

There is a significant relationship between whether or not the respondent watches local TV news and whether or not a respondent subscribes to City Magazine. All of the respondents who are subscribed to City Magazine (100%) watch the local TV news (100%). Of those who do not have a subscription to City Magazine 79.9% watch local news and 20.1% do not watch local TV news.




2. Determine if there is a relationship between the gender of the respondent and whether or not they subscribe to City Magazine. If there is a relationship, how do you interpret it?

There is no significant relationship between the gender of the respondent and whether or not they subscribe to City Magazine because the number is greater than .05.

3. Determine if there is a relationship between gender of the respondent and whether or not the respondent listens to the radio, watches local TV news, and reads the newspaper. How do you interpret the three tests?

There is no significant relationship between gender of the respondent and whether or not the respondent listens to the radio because the number is greater than .05.There is no significant relationship between gender of the respondent and whether or not the respondent watches local TV news because the number is greater than .05.There is no significant relationship between gender of the respondent and whether or not the respondent and reads the newspaper because the number is greater than .05.

4. Is there a relationship among residents’ preferences for waterfront view, location, a formal wait staff, unusual desserts, a large variety of entrees, unusual entrees, simple décor, elegant décor, a string quartet, and a jazz combo? If there are any relationships, how do you interpret them?

There is a moderate negative relationship among those who:
Prefer drive less than 30 minutes and prefer waterfront view (-.805)
Prefer formal wait staff wearing tuxedos and prefer waterfront view (-7.88)
Prefer large variety of entrees and prefer waterfront view (-.795)
Prefer unusual entrees and prefer waterfront view (-.782)
Prefer elegant décor and prefer waterfront view (-.792)
Prefer string quartet and prefer waterfront view (-.792)
Prefer jazz combo and prefer string quartet (-.620)
Prefer simple décor and prefer driving less than 30 minutes (-.793)

There is a moderate positive relationship among those who:
Prefer formal wait staff wearing tuxedos and prefer drive less than 30 minutes (.799)
Prefer unusual desserts and prefer drive less than 30 minutes (.768)
Prefer large variety of entrees and drive less than 30 minutes (.806)
Prefer unusual entrees and drive less than 30 minutes (.765)
Prefer simple décor and prefer waterfront view (.780)
Prefer jazz combo and prefer waterfront view (.645)
Prefer string quartet and prefer drive less than 30 minutes (.788)
Prefer large variety of entrees and prefer string quartet (.747)

There is a strong positive relationship among those who:
Prefer unusual desserts and prefer formal wait staff wearing tuxedos (.891)
Prefer large variety of entrees and prefer formal wait staff wearing tuxedos (.845)
Prefer unusual entrees and prefer formal wait staff wearing tuxedos (.878)
Prefer elegant décor and prefer formal wait staff wearing tuxedos (.909)
Prefer string quartet and prefer formal wait staff wearing tuxedos (.816)
Prefer elegant décor and prefer drive less than 30 minutes (.819)
Prefer unusual desserts and prefer large variety of entrees (.823)
Prefer unusual entrees and Prefer unusual desserts (.868)
Prefer elegant décor and Prefer unusual desserts (.874)
Prefer string quartet and Prefer unusual desserts (.841)
Prefer unusual entrees and prefer large variety of entrees (.831)
Prefer elegant décor and prefer large variety of entrees (.830)
Prefer unusual entrees and prefer elegant décor (.869)
Prefer string quartet and prefer unusual entrees (.832)
Prefer string quartet and prefer elegant décor (.843)

There is a strong negative relationship among those who:
Prefer simple décor and prefer formal wait staff wearing tuxedos (-.876)
Prefer simple décor and prefer unusual desserts (-.891)
Prefer simple décor and prefer large varieties of entrees (-.815)
Prefer simple décor and prefer unusual entrees (-.889)
Prefer simple décor and prefer elegant décor (-.884)
Prefer simple décor and prefer string quartet (-.843)

There is a weak negative relationship among those who:
Prefer drive less than 30 minutes and prefer jazz combo (-.532)
Prefer formal wait staff wearing tuxedos and prefer jazz combo (-.554)
Prefer unusual desserts and prefer jazz combo (-.567)
Prefer large variety of entrees and prefer jazz combo (-.497)
Prefer unusual entrees and prefer jazz combo (-.545)
Prefer simple décor and prefer jazz combo (-.573)
Prefer elegant décor and prefer jazz combo (-.549)


5. Can you predict the how much residents would expect to pay for an average evening meal entrée based on the amount of money the person normally spends per month in restaurants? If so, what is the 95% confidence level for how much residents would expect to pay for an average evening meal entrée if they normally spend $100 per month in restaurants?

The model fits because the number is significant which means you can predict how much residents would expect to pay for an average evening meal entrée based on the amount of money the person normally spends per month in restaurants.With a 95% confidence level 77.1% of the variance in how much residents would expect to pay for an average evening meal entrée is explained by the amount of money the person normally spends per month in restaurants.
Y=a+bx. No a. Y=bx. Y=.110(100). Y=11.
11 +_ 1.96(4.71).
11+1.96(4.71) = 20.2316. upper=$20.23
11- 1.96(4.71) = 1.7684. lower=$1.78
With a 95% confidence level residents would expect to pay between $1.78 and $20.23 for an average evening meal entrée if they normally spend $100 per month in restaurants.

6. Can you predict the how much residents would expect to pay for an average evening meal entrée based on how likely the person is to want to patronize the new, upscale restaurant? If so, what is the 95% confidence level for how much residents would expect to pay for an average evening meal entrée if they were very unlikely to want to patronize the new restaurant? What is the 95% confidence level for how much residents would expect to pay for an average evening meal entrée if they were very likely to want to patronize the new restaurant?

The model fits because the number is significant which means you can predict how much resident would expect to pay for an average evening meal entrée based on how likely the person is to want to patronize the new, upscale restaurant.With a 95% confidence level 70.2% of the variance for how much residents would expect to pay for an average evening meal entrée is explained by if they were very unlikely to want to patronize the new restaurant.With a 95% confidence level 70.2% of the variance for how much residents would expect to pay for an average evening meal entrée is explained by if they were very likely to want to patronize the new restaurant.
Y=a+bx.
Y=-7.641+7.966(1). Y=0.325. 0.325 +_ 1.96 ($5.37).
0.325 +1.96 ($5.37)=10.8502.
0.325-1.96 ($5.37)=-10.2002.
($10.20, $10.85)

Y=-7.641+7.966(5). Y=32.189. 32.189. +_ 1.96 ($5.37).
32.189+ 1.96 ($5.37)=42.7142.
32.189-1.96 ($5.37)=21.6638.
($21.66, $42.71)

With a 95% confidence level residents would expect to pay between $10.20 and $10.85 for an average evening meal entrée if they were very unlikely to want to patronize the new restaurant.With a 95% confidence level residents would expect to pay between $21.66 and $42.71 for an average evening meal entrée if they were very likely to want to patronize the new restaurant.

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