Ethics and Global Marketing

Ethics

Ethics are a set of self-rules that help you to do what is right. Ethics are the moral codes that your conscience chooses to either follow or stray away from. Ethics can be difficult to follow; however, if you do make the choice to follow your ethics and make positive decisions then you tend to steer clear of scandals and ethical dilemmas. 

 Making ethical choices may not positively benefit the business in anyway seen by the naked eye, however, being an ethical business does come with major benefits. Of course making the ethical decision might not always be the easiest and might seem to make the company lose money, nevertheless, in the long run it is much more beneficial. Not only do customers notice and appreciate an ethical business, but it also keeps the business in a positive light in the eye of the press, government, and society.

In today’s society, ethics are very uncommon in business. However, they are slowly starting to make a comeback. This is because more and more employees are standing up for what is right and making others realize that ethics are something that should be involved with everyday life, including large business firms. Companies are even starting to include ethics into their training, because they are realizing that customers need and appreciate ethics.

http://www.business-marketing.com/article-businessethics.php

1. Some companies are incorporating ethics into their training? Yes!
2. Above all, a high level of ethics in your business should not be in place at least for the customers? No!

Global Marketing 

Global Marketing has many challenges. Of course, the obvious challenges of different languages, different cultures, different incomes, and so much more, have always been issues for global marketers. The article I choose is called “Five Challenges for Tomorrow’s Global Marketing Leaders: Study.” This article discusses the challenges that new global businesses must face in terms of marketing.

First, the article states disruptive technologies. This is a challenge for global marketers because they must make themselves knowledgeable in all of the new technologies in order to know how to market on them. This is a problem because according to my article, “just 20% consider themselves very knowledgeable about technology, yet by 2017 these CMOS will purchase more technology than their CIO’s.” The next problem my article talks about is globally connected customers. 

This is a problem because the article illustrates how interconnected customers have broken the wall between global and local marketing. Problem three is localization revisited. This is a problem because every culture is diverse and many also consist of strong regional subcultures. Problem four is multi-channel misses, which means that marketing activities are not fully integrated across channels. Problem five is organizational structures, meaning that there is a problem with the structures of the business not being on the same page.

1.  CMOs are struggling to adapt to a world that has fundamentally changed over the course of their careers.
2. A new class of consumers, adept with and empowered by affordable ubiquitous technology, has changed the marketing rules.